PETA really screwed up on this one.

Maybe, in fact, what happens in a slaughterhouse, because of its systemic nature, is worse than one random, homicidal beheading. But to try and crassly exploit such a horrible, horrible tragedy in such a public way, especially when the family of the victim is still in mourning, is simply inexcusable. PETA, you’ve once again made vegans look crazy and I, for one, am fed up.

Although I guess we should be grateful that they didn’t try and use any naked supermodels this time.